Resume

Professional Summary

Successful team leader in all aspects of Marketing, with expertise in Digital Marketing and demand generation. Vast knowledge in the financial technology and merchant services industry.

Experienced in:

Campaign Management
Email Marketing
Paid Advertising
CRM Administration
Web Management
Digital Marketing Funnels

Download Full CV

Skills

Salesforce Google/Facebook Ads HubSpot Pardot
Content Management SEO/SEM Strategic Leadership Strategic Leadership WordPress Shopify Adobe Creative Suite

Work Experience

October 2020 - present

Marketing Director - GOAT Payments

Plans and executes demand generation initiatives to drive new merchant and agent acquisition
Crafts collateral for internal and external teams such as sales presentations, flyers, and operational guides
Manages CRM and builds custom reports for executive team and conducts custom development
Implements and utilizes marketing automation tools to build marketing funnel to maximize conversions
Builds custom and integrated vertical-centric landing pages for targeted marketing campaigns

August 2016 - October 2020

Marketing Manager - Quantum Electronic Payments

Develops and manages annual digital marketing strategy
Plans and creates B2B lead generation campaigns
Oversees and manages a team of full-time employees
Maintains Salesforce CRM and conducts custom development initiatives
Builds and executes robust marketing automation workflows

September 2013 - August 2016

Lead Marketing Specialist - Paysafe

Defined and created comprehensive marketing and sales go-to-market strategies
Developed marketing collateral and managed internal and external requests
Planned and managed successful marketing campaigns that generated quality leads for company-wide sales channels
Managed all marketing collateral and digital marketing initiatives
Led a team of full-time employees and part-time interns

April 2013 - August 2013

Marketing Intern - Audi Mission Viejo

Conducted market research initiatives to inform strategic decisions
Coordinated digital advertising efforts and utilized Google Adwords
Created backlinks and tracking parameters to monitor and increase online traffic
Implemented tactics aimed at Search Engine Optimization for the company website
Generated online product comparisons to help increase and promote sales
Built and maintained site blog and generated all creative content

Education

2011 - 2013

Chapman University

Bachelor of Communication Studies, Minor: Leadership

2008 - 2010

Santa Barbara City College

Associate of Arts, Math & Science